Mailchimp vs Moosend — Which One Wins?
Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform
Pick Moosend if: Budget-conscious marketers who want solid automation and landing pages at rock-bottom pricing
Our take: Mailchimp for simplicity, Moosend for power users.
| Mailchimp | Moosend | |
|---|---|---|
| Pricing | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | 30-day free trial | Pro $9/mo (up to 500 contacts) |
| Features | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop email editor, Marketing automation workflows, Landing pages, Real-time analytics, Product recommendations for e-commerce |
| Best for | Small businesses starting with email marketing who want an all-in-one platform | Budget-conscious marketers who want solid automation and landing pages at rock-bottom pricing |
| Learning Curve | Easy | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Audience segmentation and A/B testing. Moosend counters with Drag-and-drop email editor and Marketing automation workflows.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Moosend's: smaller template library and fewer integrations than the big players — you’ll outgrow it eventually. Pick whichever weakness you can live with.
Bottom Line
If you value audience segmentation and small businesses starting with, go with Mailchimp. If budget-conscious marketers who want matters more, Moosend is your pick. Neither is a bad choice — but one will fit your workflow better.