Is Constant Contact better than Mailchimp?

It depends on your needs. Constant Contact is best for local businesses and nonprofits that want simple email campaigns with phone support. Mailchimp is best for small businesses starting with email marketing who want an all-in-one platform. Constant Contact has a free tier, while Mailchimp has a free tier.

Is Constant Contact free?

Yes, Constant Contact offers a free plan: No free plan (60-day trial). Paid plans start at Lite $12/mo.

Constant Contact vs Mailchimp — Which One Wins?

TLDR

Pick Constant Contact if: Local businesses and nonprofits that want simple email campaigns with phone support

Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform

Our take: Constant Contact for simplicity, Mailchimp for power users.

	Constant Contact	Mailchimp
Pricing	No free plan (60-day trial) \| Lite $12/mo	Free up to 500 contacts and 1,000 sends/mo \| Essentials $13/mo
Features	Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium)	Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder
Best for	Local businesses and nonprofits that want simple email campaigns with phone support	Small businesses starting with email marketing who want an all-in-one platform
Learning Curve	Easy	Easy

The Real Difference

Both offer free tiers, so the real question is what you get when you start paying.

Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.

Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.

Bottom Line

If you value social media posting and local businesses and nonprofits, go with Constant Contact. If small businesses starting with matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.

Frequently Asked Questions

Constant Contact's standout features are Email templates (200+) and Social media posting. Mailchimp excels at Email campaigns and automation and Landing pages. The biggest tradeoff: Constant Contact's weakness is automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers, while Mailchimp's is gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers.

See all Constant Contact alternatives See all Mailchimp alternatives

Constant Contact vs Mailchimp — Which One Wins?

The Real Difference

Bottom Line

Frequently Asked Questions

Related Comparisons

Constant Contact vs ConvertKit

ActiveCampaign vs Constant Contact

Brevo vs Constant Contact

Constant Contact vs Drip

Constant Contact vs Moosend

ConvertKit vs Mailchimp