ConvertKit vs Mailchimp — Which One Wins?
Pick ConvertKit if: Creators, bloggers, and newsletter writers who want simple automation that just works
Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform
Our take: ConvertKit for simplicity, Mailchimp for power users.
| ConvertKit | Mailchimp | |
|---|---|---|
| Pricing | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Features | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Best for | Creators, bloggers, and newsletter writers who want simple automation that just works | Small businesses starting with email marketing who want an all-in-one platform |
| Learning Curve | Easy | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
ConvertKit stands out with Visual automation builder and Subscriber tagging. Mailchimp counters with Email campaigns and automation and Audience segmentation.
ConvertKit's Achilles heel: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Bottom Line
If you value visual automation builder and creators, bloggers, and newsletter, go with ConvertKit. If small businesses starting with matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.