Brevo vs ConvertKit — Which One Wins?
Pick Brevo if: Businesses that want email, SMS, and WhatsApp marketing in one affordable platform
Pick ConvertKit if: Creators, bloggers, and newsletter writers who want simple automation that just works
Our take: Brevo for simplicity, ConvertKit for power users.
| Brevo | ConvertKit | |
|---|---|---|
| Pricing | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) |
| Features | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales |
| Best for | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Creators, bloggers, and newsletter writers who want simple automation that just works |
| Learning Curve | Medium | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Email and SMS marketing and Marketing automation. ConvertKit counters with Visual automation builder and Subscriber tagging.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. ConvertKit's: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Pick whichever weakness you can live with.
Bottom Line
If you value email and sms marketing and businesses that want email,, go with Brevo. If creators, bloggers, and newsletter matters more, ConvertKit is your pick. Neither is a bad choice — but one will fit your workflow better.