Brevo vs Mailchimp — Which One Wins?
Pick Brevo if: Businesses that want email, SMS, and WhatsApp marketing in one affordable platform
Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform
Our take: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| Pricing | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Features | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Best for | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| Learning Curve | Medium | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Bottom Line
If you value marketing automation and businesses that want email,, go with Brevo. If small businesses starting with matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.