ConvertKit vs Drip — Which One Wins?
Pick ConvertKit if: Creators, bloggers, and newsletter writers who want simple automation that just works
Pick Drip if: E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue
Our take: ConvertKit is easier to pick up, but Drip is more powerful long-term.
| ConvertKit | Drip | |
|---|---|---|
| Pricing | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) | $39/mo (up to 2,500 contacts) |
| Features | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations |
| Best for | Creators, bloggers, and newsletter writers who want simple automation that just works | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue |
| Learning Curve | Easy | Medium |
The Real Difference
ConvertKit offers a free tier while Drip doesn't — that matters if you're bootstrapping.
ConvertKit stands out with Subscriber tagging and Landing pages and forms. Drip counters with E-commerce focused automations and Revenue attribution.
ConvertKit's Achilles heel: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Drip's: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Pick whichever weakness you can live with.
Bottom Line
If you value subscriber tagging and creators, bloggers, and newsletter, go with ConvertKit. If e-commerce brands that want matters more, Drip is your pick. Neither is a bad choice — but one will fit your workflow better.