Drip vs Mailchimp — Which One Wins?
Pick Drip if: E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue
Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform
Our take: Drip for simplicity, Mailchimp for power users.
| Drip | Mailchimp | |
|---|---|---|
| Pricing | $39/mo (up to 2,500 contacts) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Features | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Best for | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue | Small businesses starting with email marketing who want an all-in-one platform |
| Learning Curve | Medium | Easy |
The Real Difference
Mailchimp has a free plan; Drip doesn't. Budget-conscious? That's your answer.
Drip stands out with E-commerce focused automations and Revenue attribution. Mailchimp counters with Email campaigns and automation and Landing pages.
Drip's Achilles heel: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Bottom Line
If you value e-commerce focused automations and e-commerce brands that want, go with Drip. If small businesses starting with matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.