Mailchimp vs MailerLite — Which One Wins?
Pick Mailchimp if: Small businesses starting with email marketing who want an all-in-one platform
Pick MailerLite if: Creators and small businesses who want clean email marketing with a generous free plan and no bloat
Our take: Mailchimp for simplicity, MailerLite for power users.
| Mailchimp | MailerLite | |
|---|---|---|
| Pricing | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | Free for up to 1,000 subscribers | Growing Business $10/mo |
| Features | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| Best for | Small businesses starting with email marketing who want an all-in-one platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| Learning Curve | Easy | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Email campaigns and automation and Landing pages. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
Bottom Line
If you value email campaigns and automation and small businesses starting with, go with Mailchimp. If creators and small businesses matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.