Insightly vs Pipedrive — Which One Wins?
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Pick Pipedrive if: Sales-focused teams that want a pipeline-first CRM without enterprise bloat
Our take: Insightly for simplicity, Pipedrive for power users.
| Insightly | Pipedrive | |
|---|---|---|
| Pricing | Free for up to 2 users | Plus $29/user/mo | No free plan (14-day trial) | Essential $14/user/mo |
| Features | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations | Visual deal pipeline, Activity-based selling, Email integration, Workflow automations, AI sales assistant |
| Best for | Small businesses that want CRM and project delivery in one tool without buying two subscriptions | Sales-focused teams that want a pipeline-first CRM without enterprise bloat |
| Learning Curve | Medium | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Insightly stands out with Project management post-sale and Relationship linking. Pipedrive counters with Visual deal pipeline and Activity-based selling.
Insightly's Achilles heel: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Pipedrive's: marketing features are weak — no built-in email marketing, landing pages, or content management. Pick whichever weakness you can live with.
Bottom Line
If you value project management post-sale and small businesses that want, go with Insightly. If sales-focused teams that want matters more, Pipedrive is your pick. Neither is a bad choice — but one will fit your workflow better.