HubSpot CRM vs Insightly — Which One Wins?
Pick HubSpot CRM if: Growing companies that want a free CRM now and a full marketing/sales suite later
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Our take: HubSpot CRM for simplicity, Insightly for power users.
| HubSpot CRM | Insightly | |
|---|---|---|
| Pricing | Free CRM with unlimited users and up to 1M contacts | Starter $15/mo/seat | Free for up to 2 users | Plus $29/user/mo |
| Features | Contact and deal management, Email tracking and templates, Meeting scheduler, Marketing hub integration, Reporting dashboards | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations |
| Best for | Growing companies that want a free CRM now and a full marketing/sales suite later | Small businesses that want CRM and project delivery in one tool without buying two subscriptions |
| Learning Curve | Medium | Medium |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
HubSpot CRM stands out with Contact and deal management and Email tracking and templates. Insightly counters with Project management post-sale and Relationship linking.
HubSpot CRM's Achilles heel: the jump from free to paid is steep — professional tier locks in annual contracts and costs add up with add-ons. Insightly's: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Pick whichever weakness you can live with.
Bottom Line
If you value contact and deal management and growing companies that want, go with HubSpot CRM. If small businesses that want matters more, Insightly is your pick. Neither is a bad choice — but one will fit your workflow better.