Freshsales vs Insightly — Which One Wins?
Pick Freshsales if: Small to mid-size sales teams that want built-in phone and email without juggling extra tools
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Our take: Freshsales is easier to pick up, but Insightly is more powerful long-term.
| Freshsales | Insightly | |
|---|---|---|
| Pricing | Free plan with contact management and built-in phone | Growth $9/user/mo | Free for up to 2 users | Plus $29/user/mo |
| Features | AI-powered lead scoring (Freddy AI), Built-in phone and email, Visual deal pipeline, Workflow automations, Territory management | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations |
| Best for | Small to mid-size sales teams that want built-in phone and email without juggling extra tools | Small businesses that want CRM and project delivery in one tool without buying two subscriptions |
| Learning Curve | Easy | Medium |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Freshsales stands out with AI-powered lead scoring (Freddy AI) and Built-in phone and email. Insightly counters with Project management post-sale and Relationship linking.
Freshsales's Achilles heel: reporting is limited compared to salesforce and hubspot — advanced analytics need enterprise tier. Insightly's: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Pick whichever weakness you can live with.
Bottom Line
If you value ai-powered lead scoring (freddy ai) and small to mid-size sales, go with Freshsales. If small businesses that want matters more, Insightly is your pick. Neither is a bad choice — but one will fit your workflow better.