Insightly vs Nutshell — Which One Wins?
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Pick Nutshell if: Small sales teams under 20 people that want CRM plus email marketing in one affordable tool
Our take: Insightly for simplicity, Nutshell for power users.
| Insightly | Nutshell | |
|---|---|---|
| Pricing | Free for up to 2 users | Plus $29/user/mo | Foundation $16/user/mo |
| Features | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations | Visual drag-and-drop sales pipeline, Built-in email sequences and drip campaigns, AI-powered timeline summaries, One-click reporting without SQL, Native web form and landing page builder |
| Best for | Small businesses that want CRM and project delivery in one tool without buying two subscriptions | Small sales teams under 20 people that want CRM plus email marketing in one affordable tool |
| Learning Curve | Medium | Easy |
The Real Difference
Insightly offers a free tier while Nutshell doesn't — that matters if you're bootstrapping.
Insightly stands out with Project management post-sale and Relationship linking. Nutshell counters with Visual drag-and-drop sales pipeline and Built-in email sequences and drip campaigns.
Insightly's Achilles heel: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Nutshell's: no free plan at all — and the lower tiers feel stripped compared to hubspot free or zoho crm free. Pick whichever weakness you can live with.
Bottom Line
If you value project management post-sale and small businesses that want, go with Insightly. If small sales teams under matters more, Nutshell is your pick. Neither is a bad choice — but one will fit your workflow better.