Insightly vs Keap — Which One Wins?
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Pick Keap if: Small business owners who want sales, marketing, and payments unified in one platform
Our take: Insightly for simplicity, Keap for power users.
| Insightly | Keap | |
|---|---|---|
| Pricing | Free for up to 2 users | Plus $29/user/mo | Ignite $249/mo (2 users) |
| Features | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations | CRM + marketing automation combo, Landing pages and forms, Appointment scheduling, Invoicing and payments, Email and SMS campaigns |
| Best for | Small businesses that want CRM and project delivery in one tool without buying two subscriptions | Small business owners who want sales, marketing, and payments unified in one platform |
| Learning Curve | Medium | Hard |
The Real Difference
Insightly offers a free tier while Keap doesn't — that matters if you're bootstrapping.
Insightly stands out with Project management post-sale and Relationship linking. Keap counters with CRM + marketing automation combo and Landing pages and forms.
Insightly's Achilles heel: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Keap's: eye-wateringly expensive — $249/mo starting price locks out most solopreneurs and early startups. Pick whichever weakness you can live with.
Bottom Line
If you value project management post-sale and small businesses that want, go with Insightly. If small business owners who matters more, Keap is your pick. Neither is a bad choice — but one will fit your workflow better.