Drip vs Kit — Which One Wins?
Pick Drip if: E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue
Pick Kit if: Creators building an audience who want the most generous free plan with simple but powerful automation
Our take: Drip for simplicity, Kit for power users.
| Drip | Kit | |
|---|---|---|
| Pricing | $39/mo (up to 2,500 contacts) | Free for up to 10,000 subscribers | Creator $25/mo |
| Features | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations | Visual automation builder, Creator-focused landing pages, Commerce and tip jars, Subscriber tagging system, Sponsor network for monetization |
| Best for | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue | Creators building an audience who want the most generous free plan with simple but powerful automation |
| Learning Curve | Medium | Easy |
The Real Difference
Kit has a free plan; Drip doesn't. Budget-conscious? That's your answer.
Drip stands out with E-commerce focused automations and Revenue attribution. Kit counters with Creator-focused landing pages and Subscriber tagging system.
Drip's Achilles heel: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Kit's: email editor is intentionally plain — if you want beautiful html templates, you’ll be disappointed. Pick whichever weakness you can live with.
Bottom Line
If you value e-commerce focused automations and e-commerce brands that want, go with Drip. If creators building an audience matters more, Kit is your pick. Neither is a bad choice — but one will fit your workflow better.