Copper vs Insightly — Which One Wins?
Pick Copper if: Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching
Pick Insightly if: Small businesses that want CRM and project delivery in one tool without buying two subscriptions
Our take: Copper is easier to pick up, but Insightly is more powerful long-term.
| Copper | Insightly | |
|---|---|---|
| Pricing | Starter $9/user/mo | Free for up to 2 users | Plus $29/user/mo |
| Features | Native Google Workspace integration, Automatic data entry from Gmail, Pipeline management, Workflow automations, Activity tracking | Project management post-sale, Relationship linking, Custom dashboards, Workflow automation, AppConnect integrations |
| Best for | Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching | Small businesses that want CRM and project delivery in one tool without buying two subscriptions |
| Learning Curve | Easy | Medium |
The Real Difference
Insightly has a free plan; Copper doesn't. Budget-conscious? That's your answer.
Copper stands out with Native Google Workspace integration and Automatic data entry from Gmail. Insightly counters with Project management post-sale and Relationship linking.
Copper's Achilles heel: useless outside the google ecosystem — if you use outlook or other email, look elsewhere. Insightly's: the ui feels like 2015 — functional but clunky, and reporting takes too many clicks. Pick whichever weakness you can live with.
Bottom Line
If you value native google workspace integration and google workspace shops that, go with Copper. If small businesses that want matters more, Insightly is your pick. Neither is a bad choice — but one will fit your workflow better.