Copper vs Nutshell — Which One Wins?
Pick Copper if: Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching
Pick Nutshell if: Small sales teams under 20 people that want CRM plus email marketing in one affordable tool
Our take: Copper for simplicity, Nutshell for power users.
| Copper | Nutshell | |
|---|---|---|
| Pricing | Starter $9/user/mo | Foundation $16/user/mo |
| Features | Native Google Workspace integration, Automatic data entry from Gmail, Pipeline management, Workflow automations, Activity tracking | Visual drag-and-drop sales pipeline, Built-in email sequences and drip campaigns, AI-powered timeline summaries, One-click reporting without SQL, Native web form and landing page builder |
| Best for | Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching | Small sales teams under 20 people that want CRM plus email marketing in one affordable tool |
| Learning Curve | Easy | Easy |
The Real Difference
Both offer free tiers, so the real question is what you get when you start paying.
Copper stands out with Automatic data entry from Gmail and Workflow automations. Nutshell counters with Visual drag-and-drop sales pipeline and Built-in email sequences and drip campaigns.
Copper's Achilles heel: useless outside the google ecosystem — if you use outlook or other email, look elsewhere. Nutshell's: no free plan at all — and the lower tiers feel stripped compared to hubspot free or zoho crm free. Pick whichever weakness you can live with.
Bottom Line
If you value automatic data entry from gmail and google workspace shops that, go with Copper. If small sales teams under matters more, Nutshell is your pick. Neither is a bad choice — but one will fit your workflow better.