Mailchimp vs MailerLite——哪个更胜一筹？
选 Mailchimp，如果你: 刚开始做邮件营销、想要一站式平台的小企业
选 MailerLite，如果你: 想要干净的邮件营销、慷慨的免费计划且没有臃肿功能的创作者和小企业
我们的看法: Mailchimp for simplicity, MailerLite for power users.
| Mailchimp | MailerLite | |
|---|---|---|
| 价格 | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | Free for up to 1,000 subscribers | Growing Business $10/mo |
| 功能 | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| 最适合 | Small businesses starting with email marketing who want an all-in-one platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| 学习曲线 | 简单 | 简单 |
真正的区别
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Email campaigns and automation and Landing pages. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
最终结论
If you value email campaigns and automation and 刚开始做邮件营销、想要一站式平台的小企业, go with Mailchimp. If 想要干净的邮件营销、慷慨的免费计划且没有臃肿功能的创作者和小企业 matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.