Brevo vs Mailchimp——哪个更胜一筹？
选 Brevo，如果你: 想在一个平价平台上搞定邮件、短信和WhatsApp营销的企业
选 Mailchimp，如果你: 刚开始做邮件营销、想要一站式平台的小企业
我们的看法: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| 价格 | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| 功能 | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| 最适合 | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| 学习曲线 | 中等 | 简单 |
真正的区别
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
最终结论
If you value marketing automation and 想在一个平价平台上搞定邮件、短信和whatsapp营销的企业, go with Brevo. If 刚开始做邮件营销、想要一站式平台的小企业 matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.