Brevo vs Drip——哪个更胜一筹？
选 Brevo，如果你: 想在一个平价平台上搞定邮件、短信和WhatsApp营销的企业
选 Drip，如果你: 想要精准聚焦在复购和收入上的邮件自动化的电商品牌
我们的看法: Brevo for simplicity, Drip for power users.
| Brevo | Drip | |
|---|---|---|
| 价格 | Free with 300 emails/day | Starter $25/mo (20K emails) | $39/mo (up to 2,500 contacts) |
| 功能 | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations |
| 最适合 | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue |
| 学习曲线 | 中等 | 中等 |
真正的区别
Brevo offers a free tier while Drip doesn't — that matters if you're bootstrapping.
Brevo stands out with Email and SMS marketing and Marketing automation. Drip counters with E-commerce focused automations and Revenue attribution.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Drip's: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Pick whichever weakness you can live with.
最终结论
If you value email and sms marketing and 想在一个平价平台上搞定邮件、短信和whatsapp营销的企业, go with Brevo. If 想要精准聚焦在复购和收入上的邮件自动化的电商品牌 matters more, Drip is your pick. Neither is a bad choice — but one will fit your workflow better.