Brevo vs ConvertKit——哪个更胜一筹？
选 Brevo，如果你: 想在一个平价平台上搞定邮件、短信和WhatsApp营销的企业
选 ConvertKit，如果你: 想要简单好用自动化的创作者、博主和newsletter写手
我们的看法: Brevo for simplicity, ConvertKit for power users.
| Brevo | ConvertKit | |
|---|---|---|
| 价格 | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) |
| 功能 | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales |
| 最适合 | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Creators, bloggers, and newsletter writers who want simple automation that just works |
| 学习曲线 | 中等 | 简单 |
真正的区别
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Email and SMS marketing and Marketing automation. ConvertKit counters with Visual automation builder and Subscriber tagging.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. ConvertKit's: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Pick whichever weakness you can live with.
最终结论
If you value email and sms marketing and 想在一个平价平台上搞定邮件、短信和whatsapp营销的企业, go with Brevo. If 想要简单好用自动化的创作者、博主和newsletter写手 matters more, ConvertKit is your pick. Neither is a bad choice — but one will fit your workflow better.