Beehiiv vs Brevo——哪个更胜一筹？
选 Beehiiv，如果你: 想从第一天就靠内置广告和推荐计划变现的Newsletter创作者
选 Brevo，如果你: 想在一个平价平台上搞定邮件、短信和WhatsApp营销的企业
我们的看法: Beehiiv is easier to pick up, but Brevo is more powerful long-term.
| Beehiiv | Brevo | |
|---|---|---|
| 价格 | Free for up to 2,500 subscribers | Scale $39/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| 功能 | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| 最适合 | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| 学习曲线 | 简单 | 中等 |
真正的区别
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Brevo counters with Email and SMS marketing and Marketing automation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
最终结论
If you value newsletter-first platform and 想从第一天就靠内置广告和推荐计划变现的newsletter创作者, go with Beehiiv. If 想在一个平价平台上搞定邮件、短信和whatsapp营销的企业 matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.