Mailchimp vs Moosend — Qual vence?
Escolha Mailchimp se: Pequenos negócios começando com email marketing que querem uma plataforma tudo-em-um
Escolha Moosend se: Marketers preocupados com orçamento que querem automação sólida e landing pages a preços baixíssimos
Nossa opinião: Mailchimp for simplicity, Moosend for power users.
| Mailchimp | Moosend | |
|---|---|---|
| Preços | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | 30-day free trial | Pro $9/mo (up to 500 contacts) |
| Funcionalidades | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop email editor, Marketing automation workflows, Landing pages, Real-time analytics, Product recommendations for e-commerce |
| Melhor para | Small businesses starting with email marketing who want an all-in-one platform | Budget-conscious marketers who want solid automation and landing pages at rock-bottom pricing |
| Curva de aprendizado | Fácil | Fácil |
A diferença real
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Audience segmentation and A/B testing. Moosend counters with Drag-and-drop email editor and Marketing automation workflows.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Moosend's: smaller template library and fewer integrations than the big players — you’ll outgrow it eventually. Pick whichever weakness you can live with.
Conclusão
If you value audience segmentation and pequenos negócios começando com, go with Mailchimp. If marketers preocupados com orçamento matters more, Moosend is your pick. Neither is a bad choice — but one will fit your workflow better.