Gusto vs Lever — Qual vence?
Escolha Gusto se: Pequenos negócios nos EUA que querem folha de pagamento, benefícios e RH em pacote com declaração de impostos super simples
Escolha Lever se: Empresas mid-market que querem capacidades de CRM de recrutamento misturadas com ATS pra sourcing proativo
Nossa opinião: Gusto is easier to pick up, but Lever is more powerful long-term.
| Gusto | Lever | |
|---|---|---|
| Preços | Simple $40/mo + $6/person/mo | LeverTRM custom pricing |
| Funcionalidades | Full-service payroll, Benefits administration, Automated tax filing, Onboarding workflows, Time tracking and PTO | ATS + CRM in one platform, Diversity and inclusion analytics, Interview scheduling and scorecards, Nurture campaigns for passive candidates, Visual pipeline management |
| Melhor para | US small businesses that want payroll, benefits, and HR bundled together with dead-simple tax filing | Mid-market companies that want recruiting CRM capabilities blended with ATS for proactive sourcing |
| Curva de aprendizado | Fácil | Médio |
A diferença real
Both offer free tiers, so the real question is what you get when you start paying.
Gusto stands out with Full-service payroll and Benefits administration. Lever counters with ATS + CRM in one platform and Diversity and inclusion analytics.
Gusto's Achilles heel: us-only — no international payroll, and the per-person pricing gets expensive as your headcount grows. Lever's: no public pricing — you’re forced into a sales call, and it’s not cheap once you get the quote. Pick whichever weakness you can live with.
Conclusão
If you value full-service payroll and pequenos negócios nos eua, go with Gusto. If empresas mid-market que querem matters more, Lever is your pick. Neither is a bad choice — but one will fit your workflow better.