Copper vs Keap — Qual vence?
Escolha Copper se: Quem usa Google Workspace e quer um CRM vivendo dentro do Gmail e Calendar sem troca de contexto
Escolha Keap se: Donos de pequenos negócios que querem vendas, marketing e pagamentos unificados numa plataforma só
Nossa opinião: Copper is easier to pick up, but Keap is more powerful long-term.
| Copper | Keap | |
|---|---|---|
| Preços | Starter $9/user/mo | Ignite $249/mo (2 users) |
| Funcionalidades | Native Google Workspace integration, Automatic data entry from Gmail, Pipeline management, Workflow automations, Activity tracking | CRM + marketing automation combo, Landing pages and forms, Appointment scheduling, Invoicing and payments, Email and SMS campaigns |
| Melhor para | Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching | Small business owners who want sales, marketing, and payments unified in one platform |
| Curva de aprendizado | Fácil | Difícil |
A diferença real
Both offer free tiers, so the real question is what you get when you start paying.
Copper stands out with Native Google Workspace integration and Automatic data entry from Gmail. Keap counters with CRM + marketing automation combo and Landing pages and forms.
Copper's Achilles heel: useless outside the google ecosystem — if you use outlook or other email, look elsewhere. Keap's: eye-wateringly expensive — $249/mo starting price locks out most solopreneurs and early startups. Pick whichever weakness you can live with.
Conclusão
If you value native google workspace integration and quem usa google workspace, go with Copper. If donos de pequenos negócios matters more, Keap is your pick. Neither is a bad choice — but one will fit your workflow better.