ConvertKit vs Mailchimp — Qual vence?
Escolha ConvertKit se: Criadores, blogueiros e escritores de newsletter que querem automação simples que simplesmente funciona
Escolha Mailchimp se: Pequenos negócios começando com email marketing que querem uma plataforma tudo-em-um
Nossa opinião: ConvertKit for simplicity, Mailchimp for power users.
| ConvertKit | Mailchimp | |
|---|---|---|
| Preços | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funcionalidades | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Melhor para | Creators, bloggers, and newsletter writers who want simple automation that just works | Small businesses starting with email marketing who want an all-in-one platform |
| Curva de aprendizado | Fácil | Fácil |
A diferença real
Both offer free tiers, so the real question is what you get when you start paying.
ConvertKit stands out with Visual automation builder and Subscriber tagging. Mailchimp counters with Email campaigns and automation and Audience segmentation.
ConvertKit's Achilles heel: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Conclusão
If you value visual automation builder and criadores, blogueiros e escritores, go with ConvertKit. If pequenos negócios começando com matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.