ConvertKit vs Drip — Qual vence?
Escolha ConvertKit se: Criadores, blogueiros e escritores de newsletter que querem automação simples que simplesmente funciona
Escolha Drip se: Marcas de e-commerce que querem automação de email focada a laser em gerar compras recorrentes e receita
Nossa opinião: ConvertKit is easier to pick up, but Drip is more powerful long-term.
| ConvertKit | Drip | |
|---|---|---|
| Preços | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) | $39/mo (up to 2,500 contacts) |
| Funcionalidades | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations |
| Melhor para | Creators, bloggers, and newsletter writers who want simple automation that just works | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue |
| Curva de aprendizado | Fácil | Médio |
A diferença real
ConvertKit offers a free tier while Drip doesn't — that matters if you're bootstrapping.
ConvertKit stands out with Subscriber tagging and Landing pages and forms. Drip counters with E-commerce focused automations and Revenue attribution.
ConvertKit's Achilles heel: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Drip's: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Pick whichever weakness you can live with.
Conclusão
If you value subscriber tagging and criadores, blogueiros e escritores, go with ConvertKit. If marcas de e-commerce que matters more, Drip is your pick. Neither is a bad choice — but one will fit your workflow better.