Constant Contact vs Mailchimp — Qual vence?
Escolha Constant Contact se: Negócios locais e ONGs que querem campanhas de email simples com suporte por telefone
Escolha Mailchimp se: Pequenos negócios começando com email marketing que querem uma plataforma tudo-em-um
Nossa opinião: Constant Contact for simplicity, Mailchimp for power users.
| Constant Contact | Mailchimp | |
|---|---|---|
| Preços | No free plan (60-day trial) | Lite $12/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funcionalidades | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Melhor para | Local businesses and nonprofits that want simple email campaigns with phone support | Small businesses starting with email marketing who want an all-in-one platform |
| Curva de aprendizado | Fácil | Fácil |
A diferença real
Both offer free tiers, so the real question is what you get when you start paying.
Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.
Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Conclusão
If you value social media posting and negócios locais e ongs, go with Constant Contact. If pequenos negócios começando com matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.
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