Constant Contact vs Mailchimp — Qual vence?

Resumo

Escolha Constant Contact se: Negócios locais e ONGs que querem campanhas de email simples com suporte por telefone

Escolha Mailchimp se: Pequenos negócios começando com email marketing que querem uma plataforma tudo-em-um

Nossa opinião: Constant Contact for simplicity, Mailchimp for power users.

 Constant ContactMailchimp
PreçosNo free plan (60-day trial) | Lite $12/moFree up to 500 contacts and 1,000 sends/mo | Essentials $13/mo
FuncionalidadesEmail templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium)Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder
Melhor paraLocal businesses and nonprofits that want simple email campaigns with phone supportSmall businesses starting with email marketing who want an all-in-one platform
Curva de aprendizadoFácilFácil

A diferença real

Both offer free tiers, so the real question is what you get when you start paying.

Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.

Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.

Conclusão

If you value social media posting and negócios locais e ongs, go with Constant Contact. If pequenos negócios começando com matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.

Perguntas frequentes

Comparações relacionadas