Mailchimp vs MailerLite——どっちが優秀？
Mailchimpを選ぶべき人: メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け
MailerLiteを選ぶべき人: クリーンなメールマーケティングと太っ腹なFreeプラン、余計な機能なしが欲しいクリエイターや小規模ビジネス
私たちの見解: Mailchimp for simplicity, MailerLite for power users.
| Mailchimp | MailerLite | |
|---|---|---|
| 料金 | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | Free for up to 1,000 subscribers | Growing Business $10/mo |
| 機能 | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| こんな人に最適 | Small businesses starting with email marketing who want an all-in-one platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| 学習コスト | 簡単 | 簡単 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Email campaigns and automation and Landing pages. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
結論
If you value email campaigns and automation and メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け, go with Mailchimp. If クリーンなメールマーケティングと太っ腹なfreeプラン、余計な機能なしが欲しいクリエイターや小規模ビジネス matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.