Kit vs Mailchimp——どっちが優秀？
Kitを選ぶべき人: オーディエンスを構築中のクリエイターで、最も太っ腹なFreeプランとシンプルだが強力な自動化が欲しい人
Mailchimpを選ぶべき人: メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け
私たちの見解: Kit for simplicity, Mailchimp for power users.
| Kit | Mailchimp | |
|---|---|---|
| 料金 | Free for up to 10,000 subscribers | Creator $25/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| 機能 | Visual automation builder, Creator-focused landing pages, Commerce and tip jars, Subscriber tagging system, Sponsor network for monetization | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| こんな人に最適 | Creators building an audience who want the most generous free plan with simple but powerful automation | Small businesses starting with email marketing who want an all-in-one platform |
| 学習コスト | 簡単 | 簡単 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
Kit stands out with Visual automation builder and Creator-focused landing pages. Mailchimp counters with Email campaigns and automation and Audience segmentation.
Kit's Achilles heel: email editor is intentionally plain — if you want beautiful html templates, you’ll be disappointed. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
結論
If you value visual automation builder and オーディエンスを構築中のクリエイターで、最も太っ腹なfreeプランとシンプルだが強力な自動化が欲しい人, go with Kit. If メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.