ConvertKit vs Mailchimp——どっちが優秀？
ConvertKitを選ぶべき人: シンプルに動くオートメーションが欲しいクリエイター、ブロガー、ニュースレター執筆者向け
Mailchimpを選ぶべき人: メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け
私たちの見解: ConvertKit for simplicity, Mailchimp for power users.
| ConvertKit | Mailchimp | |
|---|---|---|
| 料金 | Free up to 10,000 subscribers (limited features) | Creator $25/mo (300 subs) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| 機能 | Visual automation builder, Subscriber tagging, Landing pages and forms, Creator Network for growth, Digital product sales | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| こんな人に最適 | Creators, bloggers, and newsletter writers who want simple automation that just works | Small businesses starting with email marketing who want an all-in-one platform |
| 学習コスト | 簡単 | 簡単 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
ConvertKit stands out with Visual automation builder and Subscriber tagging. Mailchimp counters with Email campaigns and automation and Audience segmentation.
ConvertKit's Achilles heel: email template design is intentionally minimal — if you want pixel-perfect branded emails, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
結論
If you value visual automation builder and シンプルに動くオートメーションが欲しいクリエイター、ブロガー、ニュースレター執筆者向け, go with ConvertKit. If メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.