Brevo vs Mailchimp——どっちが優秀？
Brevoを選ぶべき人: メール、SMS、WhatsAppマーケティングを手頃な1つのプラットフォームでやりたい企業向け
Mailchimpを選ぶべき人: メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け
私たちの見解: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| 料金 | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| 機能 | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| こんな人に最適 | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| 学習コスト | 普通 | 簡単 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
結論
If you value marketing automation and メール、sms、whatsappマーケティングを手頃な1つのプラットフォームでやりたい企業向け, go with Brevo. If メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.