Beehiiv vs Mailchimp——どっちが優秀？
Beehiivを選ぶべき人: 広告やリファラルプログラム内蔵で初日からマネタイズしたいニュースレタークリエイター
Mailchimpを選ぶべき人: メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け
私たちの見解: Beehiiv for simplicity, Mailchimp for power users.
| Beehiiv | Mailchimp | |
|---|---|---|
| 料金 | Free for up to 2,500 subscribers | Scale $39/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| 機能 | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| こんな人に最適 | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Small businesses starting with email marketing who want an all-in-one platform |
| 学習コスト | 簡単 | 簡単 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Mailchimp counters with Email campaigns and automation and Audience segmentation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
結論
If you value newsletter-first platform and 広告やリファラルプログラム内蔵で初日からマネタイズしたいニュースレタークリエイター, go with Beehiiv. If メールマーケティングを始めたい小規模ビジネスで、オールインワンプラットフォームが欲しい人向け matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.