Beehiiv vs Brevo——どっちが優秀？
Beehiivを選ぶべき人: 広告やリファラルプログラム内蔵で初日からマネタイズしたいニュースレタークリエイター
Brevoを選ぶべき人: メール、SMS、WhatsAppマーケティングを手頃な1つのプラットフォームでやりたい企業向け
私たちの見解: Beehiiv is easier to pick up, but Brevo is more powerful long-term.
| Beehiiv | Brevo | |
|---|---|---|
| 料金 | Free for up to 2,500 subscribers | Scale $39/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| 機能 | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| こんな人に最適 | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| 学習コスト | 簡単 | 普通 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Brevo counters with Email and SMS marketing and Marketing automation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
結論
If you value newsletter-first platform and 広告やリファラルプログラム内蔵で初日からマネタイズしたいニュースレタークリエイター, go with Beehiiv. If メール、sms、whatsappマーケティングを手頃な1つのプラットフォームでやりたい企業向け matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.