ActiveCampaign vs Brevo——どっちが優秀？
ActiveCampaignを選ぶべき人: エンタープライズ級のオートメーションが必要だけど、エンタープライズ価格は払いたくないマーケティングチーム向け
Brevoを選ぶべき人: メール、SMS、WhatsAppマーケティングを手頃な1つのプラットフォームでやりたい企業向け
私たちの見解: ActiveCampaign for simplicity, Brevo for power users.
| ActiveCampaign | Brevo | |
|---|---|---|
| 料金 | No free plan (14-day trial) | Starter $15/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| 機能 | Advanced automation workflows, CRM with sales automation, Predictive sending, Site and event tracking, Machine learning lead scoring | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| こんな人に最適 | Marketing teams that need enterprise-grade automation without enterprise pricing | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| 学習コスト | 難しい | 普通 |
本当の違い
Both offer free tiers, so the real question is what you get when you start paying.
ActiveCampaign stands out with Advanced automation workflows and Predictive sending. Brevo counters with Email and SMS marketing and Marketing automation.
ActiveCampaign's Achilles heel: steep learning curve for automation builder — small teams might never use half the features they're paying for. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
結論
If you value advanced automation workflows and エンタープライズ級のオートメーションが必要だけど、エンタープライズ価格は払いたくないマーケティングチーム向け, go with ActiveCampaign. If メール、sms、whatsappマーケティングを手頃な1つのプラットフォームでやりたい企業向け matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.