Brevo vs Mailchimp — Mana yang Lebih Unggul?
Pilih Brevo jika: Bisnis yang menginginkan marketing email, SMS, dan WhatsApp dalam satu platform yang terjangkau
Pilih Mailchimp jika: Bisnis kecil yang baru memulai email marketing dan menginginkan platform all-in-one
Pendapat kami: Brevo for simplicity, Mailchimp for power users.
| Brevo | Mailchimp | |
|---|---|---|
| Harga | Free with 300 emails/day | Starter $25/mo (20K emails) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Fitur | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Terbaik untuk | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Small businesses starting with email marketing who want an all-in-one platform |
| Tingkat kemudahan | Sedang | Mudah |
Perbedaan Sesungguhnya
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Marketing automation and Transactional emails. Mailchimp counters with Landing pages and Audience segmentation.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Kesimpulan
If you value marketing automation and bisnis yang menginginkan marketing, go with Brevo. If bisnis kecil yang baru matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.