Beehiiv vs Mailchimp — Mana yang Lebih Unggul?
Pilih Beehiiv jika: Kreator newsletter yang ingin monetisasi sejak hari pertama dengan iklan dan program referral bawaan
Pilih Mailchimp jika: Bisnis kecil yang baru memulai email marketing dan menginginkan platform all-in-one
Pendapat kami: Beehiiv for simplicity, Mailchimp for power users.
| Beehiiv | Mailchimp | |
|---|---|---|
| Harga | Free for up to 2,500 subscribers | Scale $39/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Fitur | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Terbaik untuk | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Small businesses starting with email marketing who want an all-in-one platform |
| Tingkat kemudahan | Mudah | Mudah |
Perbedaan Sesungguhnya
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Mailchimp counters with Email campaigns and automation and Audience segmentation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Kesimpulan
If you value newsletter-first platform and kreator newsletter yang ingin, go with Beehiiv. If bisnis kecil yang baru matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.