Mailchimp vs Moosend — Lequel l'emporte ?
Choisissez Mailchimp si: Les petites entreprises qui débutent en email marketing et veulent une plateforme tout-en-un
Choisissez Moosend si: Les marketers soucieux du budget qui veulent une automation solide et des landing pages à prix plancher
Notre avis: Mailchimp for simplicity, Moosend for power users.
| Mailchimp | Moosend | |
|---|---|---|
| Tarifs | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | 30-day free trial | Pro $9/mo (up to 500 contacts) |
| Fonctionnalités | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop email editor, Marketing automation workflows, Landing pages, Real-time analytics, Product recommendations for e-commerce |
| Idéal pour | Small businesses starting with email marketing who want an all-in-one platform | Budget-conscious marketers who want solid automation and landing pages at rock-bottom pricing |
| Courbe d'apprentissage | Facile | Facile |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Audience segmentation and A/B testing. Moosend counters with Drag-and-drop email editor and Marketing automation workflows.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Moosend's: smaller template library and fewer integrations than the big players — you’ll outgrow it eventually. Pick whichever weakness you can live with.
Le verdict
If you value audience segmentation and les petites entreprises qui, go with Mailchimp. If les marketers soucieux du matters more, Moosend is your pick. Neither is a bad choice — but one will fit your workflow better.