Mailchimp vs MailerLite — Lequel l'emporte ?
Choisissez Mailchimp si: Les petites entreprises qui débutent en email marketing et veulent une plateforme tout-en-un
Choisissez MailerLite si: Les créateurs et petites boîtes qui veulent de l'email marketing propre avec un plan gratuit généreux et sans bloat
Notre avis: Mailchimp for simplicity, MailerLite for power users.
| Mailchimp | MailerLite | |
|---|---|---|
| Tarifs | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo | Free for up to 1,000 subscribers | Growing Business $10/mo |
| Fonctionnalités | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| Idéal pour | Small businesses starting with email marketing who want an all-in-one platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| Courbe d'apprentissage | Facile | Facile |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Mailchimp stands out with Email campaigns and automation and Landing pages. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Mailchimp's Achilles heel: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
Le verdict
If you value email campaigns and automation and les petites entreprises qui, go with Mailchimp. If les créateurs et petites matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.