Drip vs Mailchimp — Lequel l'emporte ?
Choisissez Drip si: Les marques e-commerce qui veulent une automation email laser-focused sur les achats récurrents et le revenu
Choisissez Mailchimp si: Les petites entreprises qui débutent en email marketing et veulent une plateforme tout-en-un
Notre avis: Drip for simplicity, Mailchimp for power users.
| Drip | Mailchimp | |
|---|---|---|
| Tarifs | $39/mo (up to 2,500 contacts) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Fonctionnalités | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Idéal pour | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue | Small businesses starting with email marketing who want an all-in-one platform |
| Courbe d'apprentissage | Moyen | Facile |
La vraie différence
Mailchimp has a free plan; Drip doesn't. Budget-conscious? That's your answer.
Drip stands out with E-commerce focused automations and Revenue attribution. Mailchimp counters with Email campaigns and automation and Landing pages.
Drip's Achilles heel: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Le verdict
If you value e-commerce focused automations and les marques e-commerce qui, go with Drip. If les petites entreprises qui matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.