Constant Contact vs MailerLite — Lequel l'emporte ?
Choisissez Constant Contact si: Les commerces de proximité et associations qui veulent des campagnes email simples avec support téléphonique
Choisissez MailerLite si: Les créateurs et petites boîtes qui veulent de l'email marketing propre avec un plan gratuit généreux et sans bloat
Notre avis: Constant Contact for simplicity, MailerLite for power users.
| Constant Contact | MailerLite | |
|---|---|---|
| Tarifs | No free plan (60-day trial) | Lite $12/mo | Free for up to 1,000 subscribers | Growing Business $10/mo |
| Fonctionnalités | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| Idéal pour | Local businesses and nonprofits that want simple email campaigns with phone support | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| Courbe d'apprentissage | Facile | Facile |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Constant Contact stands out with Email templates (200+) and Social media posting. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
Le verdict
If you value email templates (200+) and les commerces de proximité, go with Constant Contact. If les créateurs et petites matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.
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