Constant Contact vs Mailchimp — Lequel l'emporte ?

En bref

Choisissez Constant Contact si: Les commerces de proximité et associations qui veulent des campagnes email simples avec support téléphonique

Choisissez Mailchimp si: Les petites entreprises qui débutent en email marketing et veulent une plateforme tout-en-un

Notre avis: Constant Contact for simplicity, Mailchimp for power users.

 Constant ContactMailchimp
TarifsNo free plan (60-day trial) | Lite $12/moFree up to 500 contacts and 1,000 sends/mo | Essentials $13/mo
FonctionnalitésEmail templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium)Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder
Idéal pourLocal businesses and nonprofits that want simple email campaigns with phone supportSmall businesses starting with email marketing who want an all-in-one platform
Courbe d'apprentissageFacileFacile

La vraie différence

Both offer free tiers, so the real question is what you get when you start paying.

Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.

Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.

Le verdict

If you value social media posting and les commerces de proximité, go with Constant Contact. If les petites entreprises qui matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.

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