Brevo vs MailerLite — Lequel l'emporte ?
Choisissez Brevo si: Les entreprises qui veulent email, SMS et WhatsApp marketing dans une plateforme abordable
Choisissez MailerLite si: Les créateurs et petites boîtes qui veulent de l'email marketing propre avec un plan gratuit généreux et sans bloat
Notre avis: Brevo for simplicity, MailerLite for power users.
| Brevo | MailerLite | |
|---|---|---|
| Tarifs | Free with 300 emails/day | Starter $25/mo (20K emails) | Free for up to 1,000 subscribers | Growing Business $10/mo |
| Fonctionnalités | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Drag-and-drop editor, Website and blog builder, Paid newsletter subscriptions, Automation workflows, A/B testing |
| Idéal pour | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Creators and small businesses who want clean email marketing with a generous free plan and no bloat |
| Courbe d'apprentissage | Moyen | Facile |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Email and SMS marketing and Marketing automation. MailerLite counters with Drag-and-drop editor and Website and blog builder.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. MailerLite's: advanced segmentation and reporting lag behind activecampaign — not built for complex marketing ops. Pick whichever weakness you can live with.
Le verdict
If you value email and sms marketing and les entreprises qui veulent, go with Brevo. If les créateurs et petites matters more, MailerLite is your pick. Neither is a bad choice — but one will fit your workflow better.