Brevo vs Constant Contact — Lequel l'emporte ?
Choisissez Brevo si: Les entreprises qui veulent email, SMS et WhatsApp marketing dans une plateforme abordable
Choisissez Constant Contact si: Les commerces de proximité et associations qui veulent des campagnes email simples avec support téléphonique
Notre avis: Brevo for simplicity, Constant Contact for power users.
| Brevo | Constant Contact | |
|---|---|---|
| Tarifs | Free with 300 emails/day | Starter $25/mo (20K emails) | No free plan (60-day trial) | Lite $12/mo |
| Fonctionnalités | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) |
| Idéal pour | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Local businesses and nonprofits that want simple email campaigns with phone support |
| Courbe d'apprentissage | Moyen | Facile |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Transactional emails and CRM included. Constant Contact counters with Social media posting and Event marketing.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Constant Contact's: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Pick whichever weakness you can live with.
Le verdict
If you value transactional emails and les entreprises qui veulent, go with Brevo. If les commerces de proximité matters more, Constant Contact is your pick. Neither is a bad choice — but one will fit your workflow better.