Beehiiv vs Brevo — Lequel l'emporte ?
Choisissez Beehiiv si: Les créateurs de newsletter qui veulent monétiser dès le premier jour avec des pubs et programmes de parrainage intégrés
Choisissez Brevo si: Les entreprises qui veulent email, SMS et WhatsApp marketing dans une plateforme abordable
Notre avis: Beehiiv is easier to pick up, but Brevo is more powerful long-term.
| Beehiiv | Brevo | |
|---|---|---|
| Tarifs | Free for up to 2,500 subscribers | Scale $39/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| Fonctionnalités | Newsletter-first platform, Built-in ad network, Referral program engine, Website and landing pages, Advanced analytics and UTM tracking | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| Idéal pour | Newsletter creators who want to monetize from day one with built-in ads and referral programs | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| Courbe d'apprentissage | Facile | Moyen |
La vraie différence
Both offer free tiers, so the real question is what you get when you start paying.
Beehiiv stands out with Newsletter-first platform and Built-in ad network. Brevo counters with Email and SMS marketing and Marketing automation.
Beehiiv's Achilles heel: focused on newsletters only — if you need full marketing automation or e-commerce flows, look elsewhere. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
Le verdict
If you value newsletter-first platform and les créateurs de newsletter, go with Beehiiv. If les entreprises qui veulent matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.