Meilleures alternatives à HubSpot CRM en 2026

Pourquoi les gens quittent HubSpot CRM

TLDR

Le saut du gratuit au payant est raide — le tier Professional t'enferme dans des contrats annuels et les coûts s'accumulent avec les add-ons

HubSpot CRM free: Free CRM with unlimited users and up to 1M contacts | medium learning curve

Salesforce

No free plan (30-day trial)

Ce qui le différencie: Enterprise sales teams that need infinite customization and don't mind the complexity tax

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Salesforce: Starter $25/user/mo

Lead and opportunity managementEinstein AI analyticsAppExchange marketplace
Comparer HubSpot CRM vs Salesforce

Pipedrive

No free plan (14-day trial)

Ce qui le différencie: Sales-focused teams that want a pipeline-first CRM without enterprise bloat

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Pipedrive: Essential $14/user/mo

Visual deal pipelineActivity-based sellingEmail integration
Comparer HubSpot CRM vs Pipedrive

Zoho CRM

Free for up to 3 users

Ce qui le différencie: Budget-conscious teams already in the Zoho ecosystem who want a full-featured CRM at half the Salesforce price

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Zoho CRM: Standard $14/user/mo

Multichannel communicationZia AI assistantBlueprint workflow builder
Comparer HubSpot CRM vs Zoho CRM

Freshsales

Free plan with contact management and built-in phone

Ce qui le différencie: Small to mid-size sales teams that want built-in phone and email without juggling extra tools

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Freshsales: Growth $9/user/mo

AI-powered lead scoring (Freddy AI)Built-in phone and emailVisual deal pipeline
Comparer HubSpot CRM vs Freshsales

Close

Startup $49/user/mo

Ce qui le différencie: Inside sales teams that live on the phone and want calling built directly into their CRM

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Close: Startup $49/user/mo

Built-in calling and SMSEmail sequencesPipeline and activity reporting
Comparer HubSpot CRM vs Close

Copper

Starter $9/user/mo

Ce qui le différencie: Google Workspace shops that want a CRM living inside Gmail and Calendar with zero context-switching

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Copper: Starter $9/user/mo

Native Google Workspace integrationAutomatic data entry from GmailPipeline management
Comparer HubSpot CRM vs Copper

Insightly

Free for up to 2 users

Ce qui le différencie: Small businesses that want CRM and project delivery in one tool without buying two subscriptions

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Insightly: Plus $29/user/mo

Project management post-saleRelationship linkingCustom dashboards
Comparer HubSpot CRM vs Insightly

Keap

Ignite $249/mo (2 users)

Ce qui le différencie: Small business owners who want sales, marketing, and payments unified in one platform

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Keap: Ignite $249/mo (2 users)

CRM + marketing automation comboLanding pages and formsAppointment scheduling
Comparer HubSpot CRM vs Keap

Streak

Free for individuals (basic CRM)

Ce qui le différencie: Solopreneurs and tiny teams who refuse to leave Gmail and want CRM right in their inbox

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Streak: Pro $49/user/mo

Lives entirely inside GmailPipeline views in inboxMail merge and tracking
Comparer HubSpot CRM vs Streak

Nutshell

Foundation $16/user/mo

Ce qui le différencie: Small sales teams under 20 people that want CRM plus email marketing in one affordable tool

Comparaison des prix: HubSpot CRM: Starter $15/mo/seat | Nutshell: Foundation $16/user/mo

Visual drag-and-drop sales pipelineBuilt-in email sequences and drip campaignsAI-powered timeline summaries
Comparer HubSpot CRM vs Nutshell

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