Drip vs Mailchimp — ¿Cuál gana?
Elige Drip si: Marcas de e-commerce que quieren automatización de email enfocada con láser en impulsar recompras e ingresos
Elige Mailchimp si: Pequeñas empresas que empiezan con email marketing y quieren una plataforma todo-en-uno
Nuestra opinión: Drip for simplicity, Mailchimp for power users.
| Drip | Mailchimp | |
|---|---|---|
| Precios | $39/mo (up to 2,500 contacts) | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funciones | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Ideal para | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue | Small businesses starting with email marketing who want an all-in-one platform |
| Curva de aprendizaje | Intermedio | Fácil |
La verdadera diferencia
Mailchimp has a free plan; Drip doesn't. Budget-conscious? That's your answer.
Drip stands out with E-commerce focused automations and Revenue attribution. Mailchimp counters with Email campaigns and automation and Landing pages.
Drip's Achilles heel: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Conclusión
If you value e-commerce focused automations and marcas de e-commerce que, go with Drip. If pequeñas empresas que empiezan matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.