Constant Contact vs Mailchimp — ¿Cuál gana?
Elige Constant Contact si: Negocios locales y organizaciones sin fines de lucro que quieren campañas de email simples con soporte telefónico
Elige Mailchimp si: Pequeñas empresas que empiezan con email marketing y quieren una plataforma todo-en-uno
Nuestra opinión: Constant Contact for simplicity, Mailchimp for power users.
| Constant Contact | Mailchimp | |
|---|---|---|
| Precios | No free plan (60-day trial) | Lite $12/mo | Free up to 500 contacts and 1,000 sends/mo | Essentials $13/mo |
| Funciones | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) | Email campaigns and automation, Landing pages, Audience segmentation, A/B testing, Customer journey builder |
| Ideal para | Local businesses and nonprofits that want simple email campaigns with phone support | Small businesses starting with email marketing who want an all-in-one platform |
| Curva de aprendizaje | Fácil | Fácil |
La verdadera diferencia
Both offer free tiers, so the real question is what you get when you start paying.
Constant Contact stands out with Social media posting and Event marketing. Mailchimp counters with Landing pages and Audience segmentation.
Constant Contact's Achilles heel: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Mailchimp's: gets expensive fast as your list grows — 10k contacts costs $100+/mo and automation is limited on lower tiers. Pick whichever weakness you can live with.
Conclusión
If you value social media posting and negocios locales y organizaciones, go with Constant Contact. If pequeñas empresas que empiezan matters more, Mailchimp is your pick. Neither is a bad choice — but one will fit your workflow better.
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