Brevo vs Drip — ¿Cuál gana?
Elige Brevo si: Empresas que quieren marketing por email, SMS y WhatsApp en una plataforma asequible
Elige Drip si: Marcas de e-commerce que quieren automatización de email enfocada con láser en impulsar recompras e ingresos
Nuestra opinión: Brevo for simplicity, Drip for power users.
| Brevo | Drip | |
|---|---|---|
| Precios | Free with 300 emails/day | Starter $25/mo (20K emails) | $39/mo (up to 2,500 contacts) |
| Funciones | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | E-commerce focused automations, Revenue attribution, Behavior-based segmentation, Visual workflow builder, Shopify and WooCommerce integrations |
| Ideal para | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | E-commerce brands that want email automation laser-focused on driving repeat purchases and revenue |
| Curva de aprendizaje | Intermedio | Intermedio |
La verdadera diferencia
Brevo offers a free tier while Drip doesn't — that matters if you're bootstrapping.
Brevo stands out with Email and SMS marketing and Marketing automation. Drip counters with E-commerce focused automations and Revenue attribution.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Drip's: no free plan and starts at $39/mo — expensive for small stores that are just getting started. Pick whichever weakness you can live with.
Conclusión
If you value email and sms marketing and empresas que quieren marketing, go with Brevo. If marcas de e-commerce que matters more, Drip is your pick. Neither is a bad choice — but one will fit your workflow better.