Brevo vs Constant Contact — ¿Cuál gana?
Elige Brevo si: Empresas que quieren marketing por email, SMS y WhatsApp en una plataforma asequible
Elige Constant Contact si: Negocios locales y organizaciones sin fines de lucro que quieren campañas de email simples con soporte telefónico
Nuestra opinión: Brevo for simplicity, Constant Contact for power users.
| Brevo | Constant Contact | |
|---|---|---|
| Precios | Free with 300 emails/day | Starter $25/mo (20K emails) | No free plan (60-day trial) | Lite $12/mo |
| Funciones | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns | Email templates (200+), Social media posting, Event marketing, Surveys and polls, SMS marketing (Premium) |
| Ideal para | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform | Local businesses and nonprofits that want simple email campaigns with phone support |
| Curva de aprendizaje | Intermedio | Fácil |
La verdadera diferencia
Both offer free tiers, so the real question is what you get when you start paying.
Brevo stands out with Transactional emails and CRM included. Constant Contact counters with Social media posting and Event marketing.
Brevo's Achilles heel: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Constant Contact's: automation is basic compared to activecampaign — no conditional logic or advanced branching on lower tiers. Pick whichever weakness you can live with.
Conclusión
If you value transactional emails and empresas que quieren marketing, go with Brevo. If negocios locales y organizaciones matters more, Constant Contact is your pick. Neither is a bad choice — but one will fit your workflow better.