ActiveCampaign vs Brevo — ¿Cuál gana?
Elige ActiveCampaign si: Equipos de marketing que necesitan automatización de nivel empresarial sin precios empresariales
Elige Brevo si: Empresas que quieren marketing por email, SMS y WhatsApp en una plataforma asequible
Nuestra opinión: ActiveCampaign for simplicity, Brevo for power users.
| ActiveCampaign | Brevo | |
|---|---|---|
| Precios | No free plan (14-day trial) | Starter $15/mo | Free with 300 emails/day | Starter $25/mo (20K emails) |
| Funciones | Advanced automation workflows, CRM with sales automation, Predictive sending, Site and event tracking, Machine learning lead scoring | Email and SMS marketing, Marketing automation, Transactional emails, CRM included, WhatsApp campaigns |
| Ideal para | Marketing teams that need enterprise-grade automation without enterprise pricing | Businesses that want email, SMS, and WhatsApp marketing in one affordable platform |
| Curva de aprendizaje | Difícil | Intermedio |
La verdadera diferencia
Both offer free tiers, so the real question is what you get when you start paying.
ActiveCampaign stands out with Advanced automation workflows and Predictive sending. Brevo counters with Email and SMS marketing and Marketing automation.
ActiveCampaign's Achilles heel: steep learning curve for automation builder — small teams might never use half the features they're paying for. Brevo's: email builder is clunky compared to mailchimp — templates feel dated and the drag-and-drop editor has quirks. Pick whichever weakness you can live with.
Conclusión
If you value advanced automation workflows and equipos de marketing que, go with ActiveCampaign. If empresas que quieren marketing matters more, Brevo is your pick. Neither is a bad choice — but one will fit your workflow better.